Born Direct
Born and raised in Brooklyn. It set the baseline for how directly I speak, work, and make decisions. I never really lost it.
OPS
AI
BUILT
Ibuildthingsthathavetoworkintherealworld
ZL.Visit ZipLyne
Brooklyn 
Origin01 · Brooklyn 
02 · Online
03 · Baruch
04 · China → U.S.
05 · Audience
06 · 2022 → NowBUILD / 01 
Book in Progress 
01 02 03 04
Brooklyn-born builder. Bulldog dad. Operator across products, physical goods, audiences, and AI.
AI Operator
Brooklyn-Born
How I Got Here
01 / 06OriginBorn Direct
Born and raised in Brooklyn. It set the baseline for how directly I speak, work, and make decisions. I never really lost it.
Captain at Thirteen
On the original Call of Duty 4: Modern Warfare, I captained a team to number two in the world. At thirteen I was leading people older than me under pressure. It was my first proof that organizing a group is its own skill.
College Dropout
I left Baruch College after a single semester because the learning I wanted was on the other side of building something, getting it wrong in public, and being responsible for the result.
Factories to Casino Floors
I learned sourcing, factory relationships, packaging, duties, customs, freight, quality control, and how to land multi-million-unit physical-product programs in the United States. Brandation grew past $50M in sales.
Franki & Freddi
A father-son bulldog story became a 1.5-million-person audience through cinematic storytelling. Franki died in 2025. The book I am writing about losing him is called To Lose A Dog; Freddi carries the story now.
To Lose A DogThe AI Turn
I have been technical my whole life - one of the first kids in New York with high-speed internet because my dad was a Wall Street trader, then several technology startups of my own. In 2022 I turned hard into AI. The systems I built for myself became products, agents, automation, and eventually ZipLyne.
Four Operating WorldsWhere I
Where I
Operate.
Each world opens on its thesis. Keep scrolling and the card slides away to show the work itself.
Digital Products
Mobile and web products shaped around the hard part, not the feature list.
Scroll to reveal the workFour Operating Worlds
The through-line is learning the system deeply enough to operate it.
BUILD / 01
Digital Products
Mobile and web products shaped around the hard part, not the feature list.
MOVE / 02
Physical Products
Factories, packaging, duties, customs, freight, quality control, and the last mile into the U.S.
STORY / 03
Social Media
Emotional storytelling, distribution, and brands people choose to follow for years.
SYSTEM / 04
AI Systems
Agents and automation that survive contact with real operations.
Products & Builds
Live products, operating proof, and the experiments that led to the next thing. ZipLyne lives outside this grid because it is the agency built from all of it.
What I'm Writing
Memorial Video & Photos
Franki / 2020 - 2025To Lose
A Dog.
A Dog.
A book about Franki - grief, pet loss, and what resilience looks like after the dog who started everything is gone.
Everything I learned building for myself became
ZipLyne.
A custom-software and AI agency built from operating experience - not from watching the work from the outside. If you want something built, this is where it happens.
Visit ZipLyne.AgencyCORE PRINCIPLES
What I Believe
Things I have been wrong about long enough to stop being wrong about.
Build It and Find Out
Reality settles arguments faster than planning ever will.
Speed Compounds
More useful attempts create more chances to get it right.
AI Amplifies Judgment
The tool scales the thinking; it does not replace it.
Taste Is Part of Function
How a thing reads, feels, and moves is part of whether it works.
BIOMETRIC DISCIPLINE
The Work Runs on the Body.
Training, food, sleep, and mental clarity are not hobbies competing with the work. They determine the ceiling of the work.
Read the Full Health Guide- VO2 Max
- 42 TOP 10% TIER
- Resting HR
- 54 BPM AVERAGE
- Body Fat
- ~10% DEXA MEASURED
- Weekly Training
- 6× SESSIONS / WK
What Has My Attention
The real operational priorities, not the polished biography.
Writing To Lose A Dog
A book about Franki, grief, pet loss, and resilience.
Running ZipLyne
AI systems, agents, products, and automation.
A Better VO² Max
More zone two, less ego, honest measurement.
Freddi
The bulldog runs the house and the content calendar.
Costa Rica
Santa Teresa when the timing works.
Sitting Still
Meditation, breathwork, and learning to stop.
EXPERIMENTS & BUILDS
Also Built
Live functional tools and products I built to exist. Direct links.
01
Shelters
A bomb shelter locator for Israel - the nearest one to you, right now.
LAUNCH
02Loppy
How long your dog can safely be outside, right now.
LAUNCH
03Shavnu
An independent English guide to Sde Dov, Tel Aviv - every parcel, permit, and sold price on the city's last stretch of coastline.
LAUNCH
04Sde Dov
The Hebrew information site for the same district.
LAUNCH
05Onda Teresa
A local guide to the Nicoya Peninsula, for the stretch of Costa Rica I keep going back to.
LAUNCH